Ethical products that support survivors of sex trafficking

Be Her Change


Get the word out by sharing socially, fundraising, hosting or attending an event

Be Her Voice


Support a vulnerable girl who seeks an alternative to the sex industry

Be Her Hero


There are more than 45 million slaves today. Shine a light on slavery.

Be Her Light


Be the change you wish to see in your world - a free world

Be her freedom


"If you keep quiet, the people will perish. You were born for such a time as this" - Esther 4:14

It is three in the morning. A young girl dressed in lingerie. She is standing on the pavement of a busy entertainment strip She is tired. She has too much makeup on for someone her age. Some guy is screaming at her in a language you don’t understand. There is fear in her eyes. But she put on a brave face and she smiles as she walks towards you…

Suddenly, a man walks her near her and grabs her from behind. He is drunk and aggressive. He asks her slurring, without any shame, “how much for the night?”
Imagine if this girl were your daughter, what would you do? 
Imagine if this person was you, what would you want someone to do for you? 

 Hi there! I'm Christine, the above experience led me to set up Generation 414 which is a collective of generation changers who will not keep quiet about the social injustices in this world. We are a social enterprise that support survivors of sex trafficking by providing dignified employment and education opportunities to women and children rescued from sexual exploitation.  

Currently, there are 45.8 million adults and children that are trapped in slavery around the world today. 
About 2 million children are exploited every year in the global commercial sex trade.
Women and girls make up 98% of victims of trafficking for sexual exploitation. 
We believe we can end modern slavery in this lifetime.
That's why 100% of our profits support global anti-trafficking efforts.


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